«The Loop» forms a new centre of temporary architecture in Hall 1.1. The space was conceived as a connecting element between the watch and jewellery areas.

Surrounded by elegant stands, with its «show-cooking» and cosmopolitan atmosphere, «the Loop» invites people to dine and linger for a while. Generous sitting-steps serve as a platform for bloggers and influencers. Contained by a large circular printed string curtain, gastronomy areas and a diverse range of individual stands contribute to a unique new experience.