The Loop

With the Loop, a new centre of temporary architecture was created in Hall 1.1. The space is conceived as a connecting element between the watch and jewellery areas. Surrounded by elegant stands, visitors are invited to dine and spend time in the Loop’s cosmopolitan and relaxed atmosphere. A large staircase construction serves as a platform for bloggers and influencers. A generous circular printed string curtain, unique in its size and shape, forms a recognisable border around the various gastronomical and individual stand areas.